The reward is not guaranteed.
Sure, there’s probably a good chance that it’ll pay off. But you never truly know 100%. And there’s also the fear of missing out (FOMO – for you cool kids).
Grab a free bagel now, because there might not be one in 30 minutes.
It is our deeply ingrained need for certainty that keeps us from moving forward.
And it stops us from doing what we know is best for us – delaying gratification.